3 ways SEO saves you money on advertising.

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This is a continuation from my last post “How digital marketing marketing helps the growth of your business”. I am very certain that you will find these 3 ways very insightful and I encourage you to implement your SEO strategy right away because there is money to be made and there is money to be saved.

Not everybody knows this “secrete”, for your business to rank better on Google you don’t actually have to buy PPC, Don’t get me wrong…PPC is also very effective but not everybody has that luxury of having a Huge marketing budget and this is what is making the business environment interesting and highly competitive.

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SEO does not involve paid advertising.

Yes! It doesn’t have to.

You do not need to advertise if you have a strong SEO standing or ranking, you can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising “Rands”(ZAR) or Even Dollars, and this can give you the advantage to invest the money in more effective areas.

SEO is more cost effective than paid advertising.

SEO is one of the most cost- effective marketing strategy than paid advertising and this is a No-brainer. Infact, the average CPC (Cost per Click) considering all industries is R20 to R36 why spend for your page to be seen when you can just work your way up in the organic see search results by using an effective SEO?

Once you rank high on search engines..let’s say on “Goggle”, you will no longer have to stress about your Pay Per click budget. If you reading this right now and you are a business owner looking to get great ROI from your advertisements..Pause your PPC advertising campaigns and let #1 SEO ranking drive more results.

SEO will gain you market share.

Gain market share by being first, if you are the first option, your customers will never know about hundreds of alternatives, unless they scroll to page 10 of Google. However, we know that will not happen, Why? Because 75% of users never scroll beyond the first page.

I’ve decided to add one more “bonus ” Fact which is the most important Pillar when it comes to SEO, infact, this is something you can not change because at the end of it, your money and profitability is attached to this point I’m about to share. This can not be ignored at all or else it will put you out of business.

Your Competitors are using SEO to grow.

Kill or be Killed, your customers start their internet journey with a search, your competitors are using search engines to grow their business, infact, based on a recent study 61% of these marketers stated that that optimising their website is their top priority. Sooner or later, if you are not using search to grow your business, you will not have a business.

Remember, that we are offering these SEO services for small and Large businesses.

Click here: Siphonazimedia.wordpress.com

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How digital marketing grows your business.

Digital marketing on its own is mind blowing, however I have compiled theses 3 reasons how your business can be changed by just implementing an SEO strategy. This is not one of those posts where there’s a “one blanket formular” to increase your sales, the business environment is forever changing and highly competitive.

2020 has proven that every business needs to invest in a SEO. What is SEO? SEO is the process of optimisation of your website to maximize organic traffic from Search engines such as Google, Bing, YouTube and Yahoo.

Your business might be loosing money if your website is not optimised in search engines.

1. People search for your products or services on search engines.

With over 2Billion people online, 93 % of activities begin on a search engine. There are 40.000 searches online every second. And about 3.5 Billion searches per day, this means there are millions of opportunities for your business to find customers online.

2. SEO “pulls” in quality traffic

Where can one get quality traffic?……from the search engines of course, why? Because Search engines provide the Best quality traffic and this is the way that people search for the problem you solve. You don’t necessarily need to push out advertising to persuade clients to buy products and services. The SEO industry is estimated to be around $65 Billion.

3. SEO is a long term strategy

It can take 6-12 months to see real optimal rankings and changes, however just as it takes time to move up the rankings,once you are on top position you rarely move down. The only reason this would change is due to SEO competition or changes in Google algorithms.

Source: Lyfe Marketingwww.lyfmarketing.com

I hope you find these 3 tips valuable, I will be adding another 3 on my next Post. Remember that Siphonazi media can provide you with these marketing services:

  • SEO
  • SMM

Siphonazi Media is a Durban based Digital marketing agency that offers SEO services to businesses in different industries.

Feel free to email us on :

media.siphonazi@gmail.com to book your appointment, we would love to hear from you.


Siphonazi Media

We are a digital marketing agency based in Durban South Africa,Our focus is mainly on helping small, medium and large businesses to solve their business problems through our marketing services which are:

We have a team of Experienced staff.

SEO :Search Engine Optimisation

  • Local SEO

For every Local SEO campaign, we perform an extensive site audit. This is to check indexed pages, existing penalties and more.

  • Keyword Research

It is our expertise to find and identify best keywords to rank websites on local search.

  • Content Creation

Content is Key!…we develop well researched blog posts and Website Copy.

  • SMM :Social Media Marketing

Its important for your business to be on Social as this enables interaction with potential customers, Millon and millions of people spend their time online.

The importance of digital Marketing is that you can track and monitor your campaigns ,when you invest money into your campaigns you want all the mechanisms to work right? Digital Marketing can help your business to reach a wide audience in a way that is so cost effective and highly measurable. You can save money and reach customers.


#Digital Marketing # SEO

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